Disclosure We build SellOnLLM. Scrunch and Peec details are from public positioning; verify pricing (Scrunch often Core ~$250/mo class) and features on vendor sites.
Quick verdict
- Pick Peec for specialist GEO tracking: prompts, competitors, sentiment/SoV, agency projects.
- Pick Scrunch when monitoring plus AI-crawler / agent-experience infrastructure is the pitch (AXP-style delivery).
- Pick Otterly if you only need cheap mention monitoring—see Otterly vs Peec.
Side-by-side
| Dimension | Scrunch AI | Peec AI |
|---|---|---|
| Category | Monitoring + technical AI experience platform | GEO / AI visibility platform |
| Differentiator | Crawler / agent-oriented delivery (AXP) | Flexible models, projects, SoV-style metrics |
| Price band | Often Core ~$250/mo; agency tiers higher (confirm) | Often ~$95–$495 brand tiers (confirm) |
| Best buyer | Teams with eng + SEO ownership | SEO/content/growth pods & agencies |
| Engines (typical) | Core AI platforms for monitoring (confirm) | Choose from wider model menu |
Where Scrunch wins
If your bottleneck is “AI agents cannot parse our site cleanly,” Scrunch’s technical layer is the point—not another SoV chart. Brands with engineering capacity to implement agent-oriented delivery get more from Scrunch than from a pure tracker.
Where Peec wins
If your bottleneck is “we cannot report weekly AI visibility to the CMO,” Peec’s GEO dashboards, alerts, and project structure are the faster path. Most marketing teams need that before they need AXP.
Where SellOnLLM fits
Free check + Chrome AI Readiness + crawler awareness content (see GPTBot / ClaudeBot / PerplexityBot) for teams not ready for $250+/mo platforms. Ecommerce path: best tools for Shopify.