Disclosure We build SellOnLLM. Otterly and Profound details below are based on public positioning; pricing pages change often—confirm on otterly.ai and Profound’s site before you buy.
Quick verdict
- Pick Otterly for affordable, fast AI search monitoring (Lite often ~$29) across core engines—solo marketers and small teams.
- Pick Profound for enterprise-scale GEO: wider engine coverage, deeper answer-engine insights / agent-style workflows, and security packaging that clears IT.
- Do not buy Profound just because a listicle ranked it #1—if you have no baseline prompts and no weekly owner, you will pay for unused dashboards.
Side-by-side
| Dimension | Otterly AI | Profound |
|---|---|---|
| Category | Budget / SMB AI visibility monitor | Enterprise GEO / AEO intelligence platform |
| Entry cost | Often ~$29/mo Lite | Self-serve tiers reported from ~$99–$399/mo; Enterprise by quote (confirm) |
| Engine breadth | Strong on mainstream 4; extras often add-ons | Broadest marketed coverage (often up to ~9 engines on Enterprise) |
| Analytics depth | Mentions, citations, competitive basics | Conversation / answer-engine insights, agent analytics narratives |
| Security / IT | Typical SMB SaaS | SSO / SOC 2 style enterprise packaging (vendor claims) |
| Time to value | Hours to days | Often longer onboarding / prompt curation |
Where Otterly wins
- Cash and speed: prove weekly monitoring without a procurement cycle.
- Enough engines for most buyer journeys (ChatGPT, AI Overviews, Perplexity, Copilot).
- Clear upgrade path inside Otterly (Standard / Premium) before leaping to enterprise.
Where Profound wins
- Coverage and depth that justify a dedicated GEO budget line.
- Competitive intelligence and research workflows beyond “did we get mentioned?”
- Enterprise buying motion—security reviews, multi-team access, board-ready reporting.
Price reality check
Third-party roundups in 2026 disagree on Profound’s exact public tiers (trial-only vs Starter/Growth). Treat Profound as “expensive relative to Otterly” until you have a written quote. Otterly’s Premium tier can approach mid-hundreds per month—at that point also shortlist Peec before defaulting to Profound.
Decision checklist
- Budget under ~$50/mo and need answers this week? → Otterly (or free SellOnLLM check).
- Agency / mid-market with multi-project needs? → Compare Peec before Profound.
- Enterprise RFP with SSO and 8+ engines? → Profound shortlist.
- Shopify brand that also needs PDP audits + AI traffic? → ecommerce stack guide.